Natasha Tardif

SJ Berwin

Natasha Tardif is a senior associate in the EU, competition and commercial department of the Paris office of SJ Berwin. She joined SJ Berwin in January 2005, after having worked with a leading US law firm for three years.

Natasha has experience in merger notifications to the French and the European authorities as well as the coordination of multi-jurisdictional merger filings. In addition, Natasha advises and represents international groups before competition authorities, with regard to cartels, dawn raids, commercial and pricing practices, as well as agreements between competitors and abuse of dominance matters.

She is a litigator and is regularly involved in the representation of corporate clients before EU and French courts. Natasha also deals with commercial contract issues, in particular in the distribution sector and the fashion industry in which she assists her clients on the choice of the best marketing channel and the setting up of their ‘bricks and mortar’ and their online distribution network. Her areas of expertise also include betting and gaming regulations on a national and EU level, including lobbying activities as well as complaints to the European authorities, consumer law as well as French unfair trade practices, both in contentious and non-contentious matters. Natasha is a lecturer in the ‘European Business Lawyer’ master’s degree of The Paris V Descartes University, where she is in charge of a course dedicated to domestic and EU competition and distribution law.

She regularly contributes articles to trade journals, law reviews as well as law books such as the ‘Lamy’ joint publications. She also speaks at international conferences and seminars in London, Brussels and Paris on various points of her expertise. She has been speaking at conferences notably organised by the British Institute of International and Comparative Law (BIICL), IBC Legal or the European American Chamber of Commerce (EACC) on subjects such as merger control in France and the EU, anti-competitive agreements and unfair competition rules or the 2010 EU Regulation on vertical restraints. Natasha was born in England and, having also studied law in London and worked in law firms in both London and New York, she is bilingual in French and English. She also speaks German and Persian.